In Africa's cities alone there are more than 10 million informal shops selling over $180 billion worth of goods every year. SokoWatch is a last-mile distribution platform and agent network that enables small shop owners to stock consumer goods products from companies such as GlaxoSmithKlein, Unilever, and Procter & Gamble. Shop-owners text SokoWatch their orders and local, salaried SokoWatch agents fulfill the orders from central distribution hubs and deliver them to shops in less than 24 hours.

Sokowatch aims to transform communities across Africa by revolutionizing access to essential goods and services. At the same time the consumer goods companies have consistent and reliable distribution channels to reach into low-income, underserved communities. SokoWatch reduces expenses for shop-owners, provides full-time employment to its sales agents, and creates access to the health, sanitation, and consumer household products that low-income communities need to live healthy, productive lives