Arifu offers mobile learning tools that make it possible for the world’s least served people (youth and women at the base of the income pyramid (BOP), rural smallholder farmers, and microentrepreneurs) to access the information they need to improve their incomes and escape from poverty using any mobile phone. Arifu develops learning campaigns for multinational companies, international NGOs, and social enterprises operating in the agriculture, financial services, and consumer goods sectors.

Arifu digitized traditional in-person training for agri-business tools, which reduced costs of delivery from $20 to $1 per farmer. The company engaged 250,000 farmers over interactive SMS to help improve their good agricultural practices and providing best practices to foster adaptation to climate change.